Welcome to the Bootstrapping Marketing newsletter.
Bootstrapping Marketing is a publication on getting more people in front of the projects you launch — in an ethical, organic, and sustainable way. (understand no ads, no cold-outreach, no hacks, no specific tools.)
Bootstrapping Marketing contains thoughts, case-studies, examples, and explainers on how to figure marketing for yourself. There are both free and paid versions that I detail below.
What do people say about it
I really enjoyed the first case-study. A tangible marketing explainer with great illustrations. I look forward to reading the next one! — Maxime, Urban Campus
Really like the format and looking forward to other examples — Dmitriy, Marketingnomore
Great post! Even for me who don't know much about marketing. Thanks for sharing! — Louis, Pelostudio
Great stuff! Found useful things to me — Mark, Bumpy
It’s awesome. I’m in for more! — Valera, Softphp
Great reading ! Marketing is all about pragmatism 👌🧠 — Louis, Batch
My name is Marc Cinanni and I approve of this! — Marc, freelancer
Better than memes, @clementrog is really helping with marketing — Benoit, Vero
About me
I’m currently based in Lyon (France). I share my life with my partner Charlotte and our little boy Léon.
I worked on all levels of Marketing, from being an early employee to exec. I never asked for big budgets or big teams to get results — I value organic growth and healthy pace instead.
Here are some of my relevant experiences:
In 2016, I joined Payfit as an early bird to build and run their Marketing motion. In less than 2.5 years, we grew to $1.2 million in MRR. Today, Payfit is a *unicorn*
After, I decided to do some freelancing and had the opportunity to work with a dozen customers of all sizes and industries (including telecom, real estate, consulting, or financial services).
Then, I was hired by Shine — a neobank for freelancers (yes, I was one of their happy customers). We became the first B-Corp certified bank. Société Générale acquired us 2 years later for several hundreds of millions of euros.
Last year I worked at Slite, a fully-remote team building a tool for asynchronous communication. We grew the revenue 2.5x times in the last 12 months. I decided to leave and work on my own projects again.
Free vs. paid
There are 2 versions of Bootstrapping Marketing — a free and a paid ones. In all cases, I will do my best to answer to all comments and help out if I can.
Free version
A free bi-weekly e-mail where I share thoughts or stories on Marketing for bootstrapped projects
Access to the Podcast
Paid version
Everything included in the free version
Additional weekly e-mails with additional material
An email every month where I pick a business idea and write a detailed explainer on how I’d figure out its marketing (with design and copy samples)
Access to Community Threads: you send me your question beforehand and I’ll try to help you out, in public
Access to my Telegram to have a 15 minutes chat each month on your project
And more to come…
Founding member version
Everything included in the free and paid version
60 minutes each and every month to have a 1:1 chat on marketing
10% rebate on my freelancing services (reach out by e-mail)
Questions / Contact
You can reach out on Twitter, Linkedin or by e-mail. I’ll come back to you shortly!
